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November 7, 2008

Motorcyclists hit Melbourne showcase in their thousands

The eighth Australian Motorcycle Expo Melbourne saw 24,317 enthusiasts from across the state visit the event for their fix of horsepower from Thursday October 30-Sunday November 2.

Widely regarded as the most comprehensive and visually-exciting event yet, the open plan layout of major motorcycle manufacturers, surrounded by various industry representatives, was embraced by visitors and exhibitors alike.
 
Weathering the storm of the current economic climate and the challenges of running alongside Spring Carnival festivities, International Rules football, World Cup Rugby and the Bledisloe Cup final, the event proved exceptionally successful for attending manufacturers and exhibitors.
 
Decreasing by just 3.5% in 2008, visitor numbers bucked the trend of other major shows and exhibitions within Australia throughout the year, a sign of the industry’s continued growth.
 
In fact the majority of the 115 exhibitors reported a greater response and higher sales than the 2007 Australian Motorcycle Expo Melbourne, signifying a shift towards two wheels and the benefits that come with it.
 
Mark Petersen of Exhibitions and Trade Fairs said the event had exceeded expectations in a period where consumers had tightened the purse strings on leisure activities.
 
“We’re pleased with the response from the public and industry to the Australian Motorcycle Expo Melbourne, the show had a range of fantastic features and showcased the practicality and enjoyment that riding offers to all ages,” said Petersen.

“The industry can really stand tall and congratulate itself on a spectacular event.
 
“The economic trend suggested we would see fewer visitors through the doors, but a drop of just 3.5% is very encouraging considering other major events have experienced significantly larger reductions.
 
“The motorcycling lifestyle is a diverse one, there are options for riders of all ages and budgets and we set out to ensure that every enthusiast would be catered for with a range of exhibitors plus various attractions and guest appearances.”
 
“An electronic survey conducted on-site saw 70% of the 1000 respondents indicate they were looking to purchase a new motorcycle within the next 12 months, which shows how valuable the Australian Motorcycle Expo is in providing a one-stop showcase for every major manufacturer.”
 
The event opened to visitors last Thursday, with World Supercross champion Chad Reed hosting a special preview for media and returning for an insightful Q&A session on the QBE Stage followed by an autograph signing for hundreds of fans.
 
A number of new models broke cover to media and visitors throughout the course of the event, along with a range of exciting products and services from a range of exhibitors.
 
Dillan Robb from Warnambool took out the first round of the East Coast Custom Australian Custom Bike Championships presented by Heavy Duty and QBE Insurance, securing a spot in the finals early next year.
 
Brenden ‘BJ’ Kelly from Sydney stole the show in the Victorian leg of the National Pogo Championships presented by Motostik and Dirt Action.
 
Petersen said the momentum would now shift north to Sydney for the second showcase event.
 
“We’re now preparing to head to Sydney from November 21-23 for the Sydney Motorcycle Show, which is shaping up to be another fantastic event.
 
“Through its planning strategies, the city is embracing the use of motorcycles to ease the burden of the day-to-day commute and the lessen environmental impact associated with cars.”
 
“Along with a range of exciting exhibitors, we’re also going to be welcoming back stunt rider Matt Mingay and introducing Lukey Luke to NSW crowds, as well as the ever-popular Showtime FMX riders, trials display and Mini Moto Playground with the first portable motorbike quarter pipe.”
 
“The Olympic Park venue also allows us to conduct a range of test rides, with enthusiasts able to try out the latest from Suzuki and Harley-Davidson, as well as taking the revolutionary Can-Am Spyder Roadster for a spin.”
 
Visit www.sydneymotorcycleshow.com.au for further event information, including opening hours and ticket prices.